Starting your Career in the Digital field to Business- Innovate or Replicate?
Name a top e-Commerce platform in India, Flipkart! Name top-selling product on Flipkart, Xiaomi! So why are we discussing them? Is there some pun intended, well definitely YES! If you are a skilled entrepreneur or a budding one, planning to work on a startup project and still wondering whether to innovate or replicate, then this will be a good read. Flipkart is the highest-rated, well-known e-commerce brand in India that has made its root so strong that the company took over other companies in the past to diversify their operations and increase their scope of business but what exactly was the business model of Flipkart? Like Flipkart, other brands also tried climbing the same ladder of replicating a successful startup idea that was amazon and eBay. Then, scale up the business but not startups manage to replicate the concept effectively. In fact, out of 100’s of e-Commerce platforms that tried to start their operations in India, Flipkart was one among the few others that managed to surv...